{"id":68759,"date":"2025-12-03T15:05:40","date_gmt":"2025-12-03T13:05:40","guid":{"rendered":"https:\/\/mahle-smartbike.com\/content-hub\/ouverture-dun-magasin-concept-urwahn-a-magdebourg\/"},"modified":"2025-12-03T15:10:13","modified_gmt":"2025-12-03T13:10:13","slug":"ouverture-dun-magasin-concept-urwahn-a-magdebourg","status":"publish","type":"news-event","link":"https:\/\/mahle-smartbike.com\/fr\/content-hub\/ouverture-dun-magasin-concept-urwahn-a-magdebourg\/","title":{"rendered":"Ouverture d&rsquo;un magasin concept URWAHN \u00e0 Magdebourg"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"68759\" class=\"elementor elementor-68759 elementor-68717\" data-elementor-post-type=\"news-event\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e0634f elementor-section-full_width sticky-inner-header elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"7e0634f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:72,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02653c6\" data-id=\"02653c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-43061e7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43061e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dd224d3\" data-id=\"dd224d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5d42a5 elementor-widget-tablet__width-initial elementor-widget-mobile_extra__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"b5d42a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ouverture d'un magasin concept URWAHN \u00e0 Magdebourg<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9839725 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-top elementor-section-height-default\" data-id=\"9839725\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb853f1\" data-id=\"eb853f1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-80291d2 e-flex e-con-boxed e-con e-parent\" data-id=\"80291d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c53c4 elementor-widget elementor-widget-text-editor\" data-id=\"c7c53c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Magdebourg a une nouvelle destination pour les passionn\u00e9s de cyclisme. Le magasin concept URWAHN, situ\u00e9 dans l&#8217;embl\u00e9matique Gr\u00fcne Zitadelle (Hundertwasserhaus), est plus qu&rsquo;une salle d&rsquo;exposition, c&rsquo;est un atelier o\u00f9 les v\u00e9los haut de gamme, le design et la culture se rencontrent. <\/p><p>Cet espace unique refl\u00e8te la vision d&rsquo;URWAHN en mati\u00e8re de mobilit\u00e9 durable et de savoir-faire. Les visiteurs peuvent explorer l&rsquo;approche innovante de la marque en mati\u00e8re de construction de cadres, y compris des aper\u00e7us de la technologie d&rsquo;impression 3D, et d\u00e9couvrir l&rsquo;intersection du design et de la performance. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f8a9c8 e-flex e-con-boxed e-con e-parent\" data-id=\"4f8a9c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1558587 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"1558587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mahle-smartbike.com\/wp-content\/uploads\/elementor\/thumbs\/urwahn-mkt-ka-footage-conceptstore-01-nf-2-scaled-rfm3hqubhvxgj9rwg6cobxlf1cmcwaoinuvfyszy2o.jpg\" title=\"urwahn-mkt-ka-footage-conceptstore-01-nf-2\" alt=\"urwahn-mkt-ka-footage-conceptstore-01-nf-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e2421 elementor-widget elementor-widget-heading\" data-id=\"d5e2421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Essayez l'avenir du cyclisme urbain<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1f140 elementor-widget elementor-widget-text-editor\" data-id=\"eb1f140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le magasin concept n&rsquo;est pas seulement destin\u00e9 \u00e0 \u00eatre visit\u00e9, les essais sont encourag\u00e9s. Parmi les points forts, citons deux mod\u00e8les \u00e9quip\u00e9s des MAHLE SmartBike Systems : <\/p><ul><li><a href=\"https:\/\/urwahn.com\/ebikes\/urban\"><strong>Stadtfuchs<\/strong><\/a> avec le Syst\u00e8me X20<\/li><li><a href=\"https:\/\/urwahn.com\/ebikes\/gravel\"><strong>Waldwiesel<\/strong><\/a> avec le Syst\u00e8me X20<\/li><\/ul><p>Les deux mod\u00e8les combinent le langage de conception distinctif d&rsquo;URWAHN avec la technologie eBike l\u00e9g\u00e8re et parfaitement int\u00e9gr\u00e9e de MAHLE, offrant une exp\u00e9rience de conduite sans effort pour les aventures urbaines et sur gravier.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c7e11b e-flex e-con-boxed e-con e-parent\" data-id=\"0c7e11b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-904c474 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"904c474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mahle-smartbike.com\/wp-content\/uploads\/elementor\/thumbs\/urwahn-mkt-ka-footage-conceptstore-01-nf-4-scaled-rfm3h81jp77q32j7hy84y2c75n70mclvx9tqd9rtj4.jpg\" title=\"urwahn-mkt-ka-footage-conceptstore-01-nf-4\" alt=\"urwahn-mkt-ka-footage-conceptstore-01-nf-4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e840cd6 elementor-widget elementor-widget-heading\" data-id=\"e840cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un espace pour le design, la technologie et la culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47eae0 elementor-widget elementor-widget-text-editor\" data-id=\"f47eae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au-del\u00e0 des v\u00e9los, le magasin concept offre une exp\u00e9rience unique. Les visiteurs peuvent d\u00e9guster un caf\u00e9 de sp\u00e9cialit\u00e9 de KR\u00d6M, des vins s\u00e9lectionn\u00e9s de BASTA et se plonger dans des installations artistiques de cr\u00e9ateurs de renom tels que Erik Spiekermann et Akut. C&rsquo;est un lieu o\u00f9 la mobilit\u00e9 rencontre la cr\u00e9ativit\u00e9 et la communaut\u00e9.  <\/p><p>Sebastian Meinecke, fondateur et PDG d&rsquo;URWAHN, explique :<\/p><p><em>\u00ab Avec notre magasin concept, nous cr\u00e9ons un lieu o\u00f9 la mobilit\u00e9 de demain prend forme \u00e0 un tout autre niveau. Ici, l&rsquo;artisanat, la technologie et la culture se rencontrent, en plein c\u0153ur de Magdebourg. \u00bb<\/em><\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4921a68 e-flex e-con-boxed e-con e-parent\" data-id=\"4921a68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31e7bc2 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"31e7bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mahle-smartbike.com\/wp-content\/uploads\/elementor\/thumbs\/urwahn-mkt-ka-footage-conceptstore-01-nf-3-scaled-rfm3uihebveo8l88w718p7ltirougad9f1vvn42fk0.jpg\" title=\"urwahn-mkt-ka-footage-conceptstore-01-nf-3\" alt=\"urwahn-mkt-ka-footage-conceptstore-01-nf-3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ba272 elementor-widget elementor-widget-heading\" data-id=\"77ba272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visitez le magasin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660630c elementor-widget elementor-widget-text-editor\" data-id=\"660630c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Que vous soyez un habitant de la r\u00e9gion ou que vous visitiez Magdebourg, le magasin concept URWAHN vaut le d\u00e9tour. D\u00e9couvrez les v\u00e9los, faites un essai et d\u00e9couvrez comment les MAHLE SmartBike Systems contribuent \u00e0 donner vie \u00e0 la vision d&rsquo;URWAHN. <\/p><p>\ud83d\udccd Gr\u00fcne Zitadelle (Hundertwasserhaus), Magdebourg<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d2854 elementor-align-center elementor-widget__width-auto mahle-blue-btn elementor-invisible elementor-widget elementor-widget-button\" data-id=\"c4d2854\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/urwahn.com\/ebikes\/probefahrt\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Trouvez le magasin et essayez nos mod\u00e8les <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Magdebourg a une nouvelle destination pour les passionn\u00e9s de cyclisme. Le magasin concept URWAHN, situ\u00e9 dans l&#8217;embl\u00e9matique Gr\u00fcne Zitadelle (Hundertwasserhaus), est plus qu&rsquo;une salle d&rsquo;exposition, c&rsquo;est un atelier o\u00f9 les v\u00e9los haut de gamme, le design et la culture se rencontrent. <\/p>\n","protected":false},"featured_media":68724,"parent":0,"menu_order":0,"template":"","news-and-events":[],"class_list":["post-68759","news-event","type-news-event","status-publish","has-post-thumbnail","hentry","news-events-category-actualits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ouverture d&#039;un magasin concept URWAHN \u00e0 Magdebourg - MAHLE SmartBike Systems<\/title>\n<meta name=\"description\" content=\"Magdebourg a une nouvelle destination pour les passionn\u00e9s de cyclisme. Le magasin concept URWAHN, situ\u00e9 dans l&#039;embl\u00e9matique Gr\u00fcne Zitadelle (Hundertwasserhaus), est plus qu&#039;une salle d&#039;exposition, c&#039;est un atelier o\u00f9 les v\u00e9los haut de gamme, le design et la culture se rencontrent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mahle-smartbike.com\/fr\/content-hub\/ouverture-dun-magasin-concept-urwahn-a-magdebourg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ouverture d&#039;un magasin concept URWAHN \u00e0 Magdebourg - MAHLE SmartBike Systems\" \/>\n<meta property=\"og:description\" content=\"Magdebourg a une nouvelle destination pour les passionn\u00e9s de cyclisme. 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