{"id":68763,"date":"2025-12-03T15:05:40","date_gmt":"2025-12-03T13:05:40","guid":{"rendered":"https:\/\/mahle-smartbike.com\/content-hub\/apre-lurwahn-concept-store-a-magdeburgo\/"},"modified":"2025-12-03T15:12:50","modified_gmt":"2025-12-03T13:12:50","slug":"apre-lurwahn-concept-store-a-magdeburgo","status":"publish","type":"news-event","link":"https:\/\/mahle-smartbike.com\/it\/content-hub\/apre-lurwahn-concept-store-a-magdeburgo\/","title":{"rendered":"Apre l&#8217;URWAHN Concept Store a Magdeburgo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"68763\" class=\"elementor elementor-68763 elementor-68717\" data-elementor-post-type=\"news-event\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e0634f elementor-section-full_width sticky-inner-header elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"7e0634f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:72,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02653c6\" data-id=\"02653c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-43061e7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43061e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dd224d3\" data-id=\"dd224d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5d42a5 elementor-widget-tablet__width-initial elementor-widget-mobile_extra__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"b5d42a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Apre l'URWAHN Concept Store a Magdeburgo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9839725 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-content-top elementor-section-height-default\" data-id=\"9839725\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb853f1\" data-id=\"eb853f1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-80291d2 e-flex e-con-boxed e-con e-parent\" data-id=\"80291d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c53c4 elementor-widget elementor-widget-text-editor\" data-id=\"c7c53c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Magdeburgo ha una nuova destinazione per gli appassionati di ciclismo. L&#8217;URWAHN Concept Store, situato nell&#8217;iconica Gr\u00fcne Zitadelle (Hundertwasserhaus), \u00e8 pi\u00f9 di uno showroom: \u00e8 un atelier dove biciclette premium, design e cultura si incontrano. <\/p><p>Questo spazio unico riflette la visione di URWAHN in termini di mobilit\u00e0 sostenibile e artigianato. I visitatori possono esplorare l&#8217;approccio innovativo del marchio alla costruzione dei telai, inclusi approfondimenti sulla tecnologia di stampa 3D, e sperimentare l&#8217;intersezione tra design e prestazioni. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f8a9c8 e-flex e-con-boxed e-con e-parent\" data-id=\"4f8a9c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1558587 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"1558587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mahle-smartbike.com\/wp-content\/uploads\/elementor\/thumbs\/urwahn-mkt-ka-footage-conceptstore-01-nf-2-scaled-rfm3hqubhvxgj9rwg6cobxlf1cmcwaoinuvfyszy2o.jpg\" title=\"urwahn-mkt-ka-footage-conceptstore-01-nf-2\" alt=\"urwahn-mkt-ka-footage-conceptstore-01-nf-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e2421 elementor-widget elementor-widget-heading\" data-id=\"d5e2421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prova il futuro del ciclismo urbano<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb1f140 elementor-widget elementor-widget-text-editor\" data-id=\"eb1f140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il Concept Store non \u00e8 solo da guardare, i test ride sono incoraggiati. Tra i punti salienti ci sono due modelli equipaggiati con Sistemi SmartBike MAHLE: <\/p><ul><li><a href=\"https:\/\/urwahn.com\/ebikes\/urban\"><strong>Stadtfuchs<\/strong> <\/a>con il Sistema X20<\/li><li><a href=\"https:\/\/urwahn.com\/ebikes\/gravel\"><strong>Waldwiesel<\/strong> <\/a>con il Sistema X20<\/li><\/ul><p>Entrambi i modelli combinano il linguaggio di design distintivo di URWAHN con la tecnologia eBike leggera e perfettamente integrata di MAHLE, offrendo un&#8217;esperienza di guida senza sforzo per avventure urbane e su ghiaia.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c7e11b e-flex e-con-boxed e-con e-parent\" data-id=\"0c7e11b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-904c474 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"904c474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mahle-smartbike.com\/wp-content\/uploads\/elementor\/thumbs\/urwahn-mkt-ka-footage-conceptstore-01-nf-4-scaled-rfm3h81jp77q32j7hy84y2c75n70mclvx9tqd9rtj4.jpg\" title=\"urwahn-mkt-ka-footage-conceptstore-01-nf-4\" alt=\"urwahn-mkt-ka-footage-conceptstore-01-nf-4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e840cd6 elementor-widget elementor-widget-heading\" data-id=\"e840cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uno spazio per design, tecnologia e cultura<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47eae0 elementor-widget elementor-widget-text-editor\" data-id=\"f47eae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oltre alle biciclette, il Concept Store offre un&#8217;esperienza curata. I visitatori possono gustare caff\u00e8 speciali di KR\u00d6M, vini selezionati di BASTA e immergersi in installazioni artistiche di rinomati creatori come Erik Spiekermann e Akut. \u00c8 un luogo dove la mobilit\u00e0 incontra la creativit\u00e0 e la comunit\u00e0.  <\/p><p>Sebastian Meinecke, Fondatore e CEO di URWAHN, spiega:<\/p><p><em>\u201cCon il nostro Concept Store, stiamo creando un luogo dove la mobilit\u00e0 di domani prende forma a un livello completamente nuovo. Qui, artigianato, tecnologia e cultura si incontrano \u2013 proprio a Magdeburgo.\u201d<\/em><\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4921a68 e-flex e-con-boxed e-con e-parent\" data-id=\"4921a68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31e7bc2 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"31e7bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mahle-smartbike.com\/wp-content\/uploads\/elementor\/thumbs\/urwahn-mkt-ka-footage-conceptstore-01-nf-3-scaled-rfm3uihebveo8l88w718p7ltirougad9f1vvn42fk0.jpg\" title=\"urwahn-mkt-ka-footage-conceptstore-01-nf-3\" alt=\"urwahn-mkt-ka-footage-conceptstore-01-nf-3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ba272 elementor-widget elementor-widget-heading\" data-id=\"77ba272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visita il negozio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660630c elementor-widget elementor-widget-text-editor\" data-id=\"660630c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Che tu sia del posto o in visita a Magdeburgo, l&#8217;URWAHN Concept Store merita il viaggio. Scopri le biciclette, fai un test ride e scopri come i Sistemi SmartBike MAHLE aiutano a dare vita alla visione di URWAHN. <\/p><p>\ud83d\udccd Gr\u00fcne Zitadelle (Hundertwasserhaus), Magdeburgo<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d2854 elementor-align-center elementor-widget__width-auto mahle-blue-btn elementor-invisible elementor-widget elementor-widget-button\" data-id=\"c4d2854\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/urwahn.com\/ebikes\/probefahrt\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Trova il negozio e prova i modelli <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Magdeburgo ha una nuova destinazione per gli appassionati di ciclismo. L&#8217;URWAHN Concept Store, situato nell&#8217;iconica Gr\u00fcne Zitadelle (Hundertwasserhaus), \u00e8 pi\u00f9 di uno showroom: \u00e8 un atelier dove biciclette premium, design e cultura si incontrano. <\/p>\n","protected":false},"featured_media":68726,"parent":0,"menu_order":0,"template":"","news-and-events":[],"class_list":["post-68763","news-event","type-news-event","status-publish","has-post-thumbnail","hentry","news-events-category-novit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apre l&#039;URWAHN Concept Store a Magdeburgo - MAHLE SmartBike Systems<\/title>\n<meta name=\"description\" content=\"Magdeburgo ha una nuova destinazione per gli appassionati di ciclismo. 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