URWAHN Concept Store Opens in Magdeburg
Magdeburg has a new destination for cycling enthusiasts. The URWAHN Concept Store, located in the iconic Grüne Zitadelle (Hundertwasserhaus), is more than a showroom, it’s an atelier where premium bikes, design, and culture come together.
This unique space reflects URWAHN’s vision of sustainable mobility and craftsmanship. Visitors can explore the brand’s innovative approach to frame construction, including insights into 3D printing technology, and experience the intersection of design and performance.
Test Ride the Future of Urban Cycling
The Concept Store is not just for viewing, test rides are encouraged. Among the highlights are two models equipped with MAHLE SmartBike Systems:
- Stadtfuchs with the X20 System
- Waldwiesel with the X20 System
Both models combine URWAHN’s distinctive design language with MAHLE’s lightweight, seamlessly integrated eBike technology, delivering an effortless riding experience for urban and gravel adventures.
A Space for Design, Technology and Culture
Beyond bikes, the Concept Store offers a curated experience. Visitors can enjoy specialty coffee from KRÖM, selected wines from BASTA, and immerse themselves in art installations by renowned creators such as Erik Spiekermann and Akut. It’s a place where mobility meets creativity and community.
Sebastian Meinecke, Founder and CEO of URWAHN, explains:
“With our Concept Store, we are creating a place where the mobility of tomorrow takes shape on an entirely new level. Here, craftsmanship, technology and culture come together – right in Magdeburg.”
Visit the Store
Whether you’re local or visiting Magdeburg, the URWAHN Concept Store is worth the trip. Discover the bikes, take a test ride, and experience how MAHLE SmartBike Systems help bring URWAHN’s vision to life.
📍 Grüne Zitadelle (Hundertwasserhaus), Magdeburg
